When you see a book cover that catches your eye at the store on browsing on Amazon, what's the first thing you do? Look at the back of it or the product description to find out what it's about, right? Well, if you don't, I certainly do. As do most people that I know when deciding if they want to buy or download a book.
What is a Cover Copy?
Simply put, a Cover Copy is the description on the back of your book or the product description of the book listing that can turn a click of interest into a book sale. This is one of the things that too many authors don't realize they'll have to create when self or indie publishing that usually gets too little attention. And it's one of the marketing tools that if done right, can make you conversion rates sky rocket so that you aren't wasting all your money on ad spending only to get 0 sales. There are so many things that go into writing a great cover copy that can convert nearly 100% of the time. In fact, it's one of the services I offer on my website for other authors who have no idea how to distill their 100,000+ word Epic Fantasy novel into a 150 word structured and optimized cover copy full of
keywords for their genres and hooks to get people to click BUY.
Do you have more questions on how to create your own Cover Copy? What's needed to take it to the next level or optimize it? What the difference is between a Cover Copy or a Book Blurb? You're definitely not alone. The simple fact of the matter is that Cover Copies are often overlooked and underrated in the course of publishing a novel. And it's one of the things I specialize in. This is the beginning of a series of posts I'll be doing answering any questions you might have about how to create, optimize, and capitalize on your book's Cover Copy. So I hope you'll follow the blog to get updated on posts as I expand on this topic throughout the year. Please let me know what questions you have specifically about Cover Copies so I can make sure to address them all in detail.
I'll be offering Author Marketing packages later this year that include Cover Copy editing and creation but also run sales several times when I'm between drafting for large projects. So, if this is a service you might be interested in then please sign up for my newsletter to get notified of sales and new services, or follow the link HERE and fill out the form to get on my schedule. Have you ever written a cover copy before? Let me know!